APRA offers condolences amid devastating floods in Nigeria, Cameroon

The African Public Relations Association (APRA), the umbrella body of public relations practitioners and professionals in Africa, has extended its deepest sympathies to the governments and people of Nigeria and Cameroon in light of the devastating floods affecting the two countries.

The incidents include the recent severe flooding in Borno State and other parts of Northeast Nigeria, as well as in Cameroon’s Far North Province, particularly the city of Yagoua, the capital of Mayo Danay Department.

APRA lamented over the tragic floods caused by the collapse of a dam in Maiduguri and by torrential rains in Mayo Danay. These floods have led to numerous fatalities, widespread displacement, and significant ecological disruption.

The Association said it is deeply concerned about the impact of the floods on local markets and livelihoods in Maiduguri and surrounding areas, as well as the reported escape of wildlife, including dangerous reptiles, after the partial destruction of a zoo.

The APRA’s message was conveyed in a statement by its Secretary General, Omoniyi Ibietan, on Tuesday, September 17.

The statement read: “In Cameroon, over a hundred primary and secondary schools are affected as well as livestock, infrastructure and livelihoods.

“In these incidents, we are faced with humanitarian crises and, therefore, really concerned about the recurrence, just a month after the collapse of the Arba’at Dam in Sudan that equally caused deaths and displacement of persons in many communities.

“APRA is determined to work with all governments, institutions and other stakeholders within and outside the continent to address communication management on climate change and other topical issues central to securing livelihoods, improving quality of life and enhancing growth across sectors in Africa.

“Just two months ago, APRA leaders met with other stakeholders within the Association to announce the institutionalization of committees to act on specific challenges of African people. One of these teams focuses on the African Union and Related Linkages.

“Through that committee, APRA plans to leverage its observer status with the African Union and engage with appropriate councils of ministers to enhance communication management that will transform many sectors in Africa.”

It further stated: “APRA is united behind the aims of the governments and peoples of Nigeria and Cameroon to find solutions to the humanitarian crises attending the disasters.

“The central governments of these countries, the subnational governments in Borno State and Far North Province in Nigeria and Cameroon respectively, and other local and international stakeholders are commended on their responses to the crises to bring succour to those affected by the floods.

“On behalf of all members, the Executive Council of APRA hereby sends sincere condolence to those who lost family members and friends, and wishes the displaced, the injured as well as those whose livelihoods have been affected a speedy recovery.”